Look for the fear
Seth Godin has a really interesting thought in this interview with Sublime about the fact that whenever you’re trying to figure out why someone behaves in a particular way that they do, look for the fear. So why are people lining up to buy crazy amounts of merchandise? Look for the fear. If people are not into just the AI stuff, look for the fear. If they are into the AI stuff, look for the fear. All of it comes back to fear. Very aptly put, Seth.